Ratan Tata has kept his word on 1 lakh car. He has delivered Nano which will cost around 1.3Lak on road…
People have started expressing their opinion on this new development. Before I get on to their views, let me congratulate Ratan Tata first. He has delivered it against all odds. Auto experts were skeptical about safety and emission standards but the car succeeds in meeting them. He has surely made the country proud with experts from all over the world discussing about the features of the car. Hope the car succeeds globally..
Pachauri, man awarded with Nobel prize for his work in creating awareness on Global warming has said that he gets nightmares on Tata’s one lakh car. Sunitha Narain, environmentalist, CSE (remembered for her role in highlighting presence of pesticides in Pepsi ) and Medha Patkar have seriously spoken against this development of 1 lak car. They fear its going to add to already existing fleet of vehicles contributing more to global warming.
Their arguments are pretty flawed. It’s the policy of the government to define the norms for reducing emissions or improving mass transport systems so that people are discouraged to use private vehicles. You cannot blame Tata’s for coming out with a car for 1 lak. Owning a car becomes accessible to common man. Rural India which can hardly dream of owing a car can realize their dreams with this. By developing a 1 lakh car Tata’s have carved out a product which caters to common man and rural India.
Tata’s have cleverly shown that instead of looking at overseas opportunities to expand their business they are looking at massive power of Indians to own a car. There is a lesson for industries involved mainly in export business. Rural India is hardly explored as a viable market for expansion. Telecom revolution especially advent of mobiles in rural India has proved it wrong. By exploring the rural India market companies in different sectors can expand their activities there by reducing the gap between the haves and have nots. Then only the growth can be termed as inclusive…..
People have started expressing their opinion on this new development. Before I get on to their views, let me congratulate Ratan Tata first. He has delivered it against all odds. Auto experts were skeptical about safety and emission standards but the car succeeds in meeting them. He has surely made the country proud with experts from all over the world discussing about the features of the car. Hope the car succeeds globally..
Pachauri, man awarded with Nobel prize for his work in creating awareness on Global warming has said that he gets nightmares on Tata’s one lakh car. Sunitha Narain, environmentalist, CSE (remembered for her role in highlighting presence of pesticides in Pepsi ) and Medha Patkar have seriously spoken against this development of 1 lak car. They fear its going to add to already existing fleet of vehicles contributing more to global warming.
Their arguments are pretty flawed. It’s the policy of the government to define the norms for reducing emissions or improving mass transport systems so that people are discouraged to use private vehicles. You cannot blame Tata’s for coming out with a car for 1 lak. Owning a car becomes accessible to common man. Rural India which can hardly dream of owing a car can realize their dreams with this. By developing a 1 lakh car Tata’s have carved out a product which caters to common man and rural India.
Tata’s have cleverly shown that instead of looking at overseas opportunities to expand their business they are looking at massive power of Indians to own a car. There is a lesson for industries involved mainly in export business. Rural India is hardly explored as a viable market for expansion. Telecom revolution especially advent of mobiles in rural India has proved it wrong. By exploring the rural India market companies in different sectors can expand their activities there by reducing the gap between the haves and have nots. Then only the growth can be termed as inclusive…..
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